9 weeks at number one from w/e 26th March 1983
Is there a danger that I may be adding nothing here? If you head over to your favourite search engine now and try to find videos, blog posts and think pieces about “Blue Monday”, you’ll be spoiled for choice. Aside from a few smart Alecs on Internet forums playing devil’s advocate, you will find a set of almost unified voices gushing very genuinely about the song; its sound, the sleeve design, and the way it transformed Factory Records and therefore (arguably) Manchester.
What you tend to hear less about is how it was received when it was released in March 1983. Some journalists loved it unreservedly, as expected – New Order were, after all, press darlings even at this point – but there wasn’t the unified response you might expect. Right at the bottom of the Smash Hits singles review pages, almost as an afterthought, you can read David Hepworth’s uncharitable verdict:
“It had to happen. New Order have dumped moody, repetitive guitars in favour of moody, repetitive synths and a drum kit with a pronounced stutter. After the first twenty minutes or so, it starts to cause a tense, nervous headache”.
His Single Of The Fortnight was Bobby “O” with “She Has A Way”, which doubtless caused nods of approval from Neil Tennant on a nearby Carnaby Street office desk. Bobby “O” has certainly been influential on his career, but the verdict that “She Has A Way” is not only better than “Blue Monday”, but better by notable lengths and margins is surprising. It's playing on a field that's closer to New Order than you might expect, but is like a slap on the back from a mate on a crowded dancefloor in comparison to their record - bouncy, jovial and uncomplicated.
Over at the NME, Julie Burchill was so frustrated by Factory’s reluctance to label the A and B sides properly that she reviewed the version on the flipside “The Beach” instead, fleetingly and half-heartedly, before moving on.
Record Mirror went one better and ignored “Blue Monday” in their review pages altogether.
Even New Order themselves have since seemed perplexed by the single’s dominance of dancefloors and the public imagination. Their original aim was to produce something they could leave a machine to play as an encore while they remained offstage, and Bernard Sumner once stated “It’s not really a song, it’s more of a machine that sounds good on club systems”. He then added, without further elaboration, “There was a lot of trickery going on that you don't realise. It's not just the bass, there's quite a lot of subsonic”, sounding slightly like Bill Drummond by way of Derren Brown as he did so. Maybe he was just genuinely dumbfounded by the single’s success and reached for the only explanation that made sense, that some kind of irregular sonic hypnotism was at play in making the track a success,
Whatever certain segments of the press or the group themselves thought, it was a given that the New Order single that followed “Temptation” was probably going to be a minor hit. The goodwill and the fanbase left hanging over from their Joy Division days would see to that, and “Blue Monday” confidently (but not breathtakingly) pushed its way into the national charts at number 37 on the week ending 19th March.
The expected run for singles by cult bands at this point was for the single to nudge another few places up the charts, perhaps resulting in a triumphant Top of the Pops appearance by the group, only for the single to fail to cross over to the general public and disappear. What “Blue Monday” did instead was far odder, hanging around the Top 100 for 38 straight weeks, often nudging up a few places or falling a few notches as if it had no bigger plans other than to hang around. By June it had fallen out of the Top 40, only to return again with a fresh wave of goodwill in September, eventually climbing to the top ten for the first time.
Early in its run on 31st March 1983, the group appeared on “Top Of The Pops” and put in a live appearance so nervous, chaotic and devoid of charisma that I found myself red-faced, desperately defending the record to my family - “But it usually sounds brilliant!” I yelled (to which my Dad’s admittedly sensible response was “Well, if you want to appear live on television you’d better make sure you can actually manage it first”).
The dominant myth is that the single dipped down the charts the following week as a result of disgusted would-be purchasers voting with their feet. This is actually not true – it climbed the chart defiantly. Had New Order decided to show up and put on a glove puppet show live on air, it wouldn't have killed the record’s momentum, if “momentum” is an adequate word to describe its mid-table stamina. Neither music critics, radio DJs refusing to play all seven-and-a-half minutes of it, its unavailability on seven inch single or Factory Records themselves could kill “Blue Monday” off – it knew it needed to reach everyone, and if it managed it slowly and stealthily rather than in a typical eighties rush, then so be it.