
Three weeks at number one from 21st March 1987
BAMALAMALAMALAMA…. Rarely do singles begin with such an abrasive attack of guitars, right from the very first second, before putting their bristles down again. Most groups, even alternative ones, are aware of the need to consider the delicate sensibilities of radio listeners and save their noisiest moments for later on in the single. Coventry’s The Primitives couldn’t have given a damn in this instance, though, putting their loudest attack right at the start of the single, then never quite hitting that peak again.
That said, The Primitives were an odd bunch to start with, creating slightly misshapen alternative pop whose influences were obvious (and tantalisingly fashionable) but were stretched into an unforced coolness of their own. Early songs liberally utilised the feedback screeching beloved of the Jesus & Mary Chain, the simple pop attack of The Ramones, Motown choruses, and the scratchiness of the Shop Assistants and The Flatmates, topped off with their own unique weapon in lead singer Tracey Tracey. While other female vocalists in the indie chart communicated with anger, conviction, sweetness or heartbreak, sometimes all in the same song, Tracey usually rolled her eyes with impatience. You can hear the disdain in almost every Primitives song at this point (bar “Thru The Flowers”) – perfectly enunciated, softly sung. Previous single “Really Stupid” is a prime example, taking its very title from the tired, understated insult that peppers the song.
It’s close to punk rock, but punks tended to sneer forcefully rather than seem utterly, offhandedly above whoever they were addressing. Tracey’s vocal style is actually quite chilling as a result; she feels like every woman who wearily sighed at your weak jokes, or gave you steely glances across a club dancefloor to pre-warn you that your chances with her were nil. Whether her style has the same effect on women (making them feel as if she is unapproachable and cooler-than-thou) is something I’ve never asked, but from a male perspective there’s something inherently but relatably threatening about it. She gave the impression of being somebody who Took No Shit without needing to heavily articulate the fact.
“Stop Killing Me” combines her vocals with guitars which skid off in various directions at different moments, beginning with that immediate machine gun fire, then settling on a distorted Ramones riff, then chiming beautifully in the chorus, then get steadily more gnarly until feedback starts to bleed around the edges. It is a very sharp, short and simple pop song at heart – Tracey even “ba ba ba bas” in the chorus, like a back-up singer with a soda pop in one hand – but what it lacks in complexity, it makes up for in its many flavours of menace. Insouciance and noise meet melody and friction, and it manages in two minutes what some singles fail to achieve in five; something that’s thrilling and hooky but also a little bit alienating and challenging at the same time. “Just keep away from me/ ‘cos you’re killing me” sings Tracey, and you believe that not only might she mean it, but she may be directing it at you.
By this point, the music press were beginning to get seriously excited by the group, which seemed to represent everything about British alternative rock they loved rolled together into one package. Tracey’s charisma and the rest of the band’s obvious love of pop hooks made them seem like one of the few groups in the late eighties indie charts who stood a strong chance in the outside world, and the media cuttings piled up quickly.
In time, they would be referred to as being part of the “Blonde” movement, a particularly unimaginative and press contrived scene which rather reductively grouped vaguely alt-leaning bands together who had blonde female singers. As a result, The Primitives found themselves lumped in with Transvision Vamp, The Darling Buds and The Parachute Men, despite only really having anything in common with one of those acts.
Such idleness and borderline misogyny from the music press was fleeting and quickly forgotten, and the group ended up floating far above it when they finally signed to RCA and managed a major Top Five hit with “Crash”. Its parent album “Lovely” sits in my record collection, and sands down the rougher edges of their sound slightly, but places the abrasion alongside flowery pop-psych, bright sunshine melodies and occasional bursts of almost Cocteaus-styled haziness (“Ocean Blue” feels almost as if its pushing at the shoegaze door three years too early). A cynic might argue that the group were having their cake and eating it – trying to be all things to all the different kinds of inky music press reading people – but they never quite lose their sense of self throughout, and the final results make for a surprisingly even listen. Even “Stop Killing Me” finds a natural home right next to the tranquil buoyancy of “Out Of Reach”.
The album only just failed to follow “Crash” into the national top five, but sold incredibly well for an alternative record, bagging the group a gold disc and a lot of music press and major label goodwill. By the following year, though, their follow-up album “Pure” only just managed a place inside the Top 40, and a crisis meeting was allegedly held at RCA asking if Tracey’s new deep red hair colour was to blame. Seldom in rock history has hair been regarded as such a central factor in a group’s successes and failings.



