One week at number one on 30th January 1988
Casual dismissers of eighties music usually refer to the over-produced “sameyness” of the era. I’ve always been a little bit gobsmacked by that assertion – yes, the MOR and AOR aspects of the decade’s middle period occasionally suffered from a weird, suffocating and dispassionate smoothness, and there was a tendency to either overlook or airbrush guitar sounds in the mainstream, but that was never “it”. Innovation was everywhere.
“Rok Da House”, for example, is something which was didn't completely take off on its first release for its crossing of two genre streams. In 1987, House Music and Hip-Hop were two different beasts, seldom seen in the same habitats – in some cities they may have attracted similar audiences, but people usually did not rap over a House beat, anymore than they would a Hi-NRG rhythm. House was party music, Hip-Hop was its own, usually more intense area.
“Rok Da House” is widely considered to be the first example of a disc which mixed the two and got away with it. Cookie Crew were a long-standing Hip-Hop duo from South London who grew in prominence after they won a 1985 rap championship at the Wag Club. Two John Peel sessions followed and these are well worth a listen, because despite being quite raw and innocent, they also show how well-developed the pair already were. Despite his support and enthusiasm, though, record label interest appeared non-existent until Rhythm King stepped forward in 1987.
Beatmasters, on the other hand, were the total opposite of “late night radio”, with two out of the three members having day jobs composing jingles and soundtracks for television adverts. Despite their roles churning out ditties to sell bathroom products to, they were also regular London club-goers who were excited by the scene’s ongoing developments, and keen to get on board. Rhythm King records gave them the job of working with Cookie Crew, and despite the obvious illogic of giving a credible but marginal UK Hip-Hop duo the task of recording with a trio whose interests were geared around House music, “Rok Da House” was born that year.
Interest was marginal at first, with the single bobbing up into the lower reaches of the Indie Top 10 but not quite crossing over. Following its initial release, the decision was taken to give it a fresh remix and relaunch it again into the cold winter snap of 1988, where it shot into the National Top 10 without much hesitation, following the success of other House records during the same period. It had finally found its moment.
While M|A|R|R|S sometimes felt like an uneven collaboration with one artist doing most of the heavy lifting on its most played side, “Rok Da House” is an obvious partnership of equals. If you removed The Beatmasters contributions from this and allowed the Crew to do their usual rhythmic verbal assault over their cutting and mixing technique, the end result would probably have been another cult track for the duo following “Females”. Equally, without the fierce, loud rapping over the backing track here, The Beatmasters work would have been just another club-friendly House instrumental which might have lucked out with a low Top 40 position.
Combined, the two are dynamite. Cookie Crew sell the track awesomely, never ashamed or afraid to acknowledge the track’s instrumental peaks by using those moments to bark and shout the fiercest; listening to this again, it’s astonishing how raw and instinctive but utterly perfectly timed some of their moves seem, shooting off in a quickfire fashion, frequently raising the volume halfway through sentences to emphasise the track’s drive and momentum. There was still a misapprehension in the late eighties among “real musicians” that rap was a dead-end fad (or as Ozzy Osbourne put it “Just talking over a record? It’s a doddle, innit!”) and while there were many short-lived novelty chancers both in the USA and UK, Cookie Crew make it really obvious how they won a competition two years prior to this. Their fluidity makes it sound too easy (try copying them and you’ll realise it’s not). It’s not just the speed of their flow that’s impressive, it’s the charisma and the instinctive use of emphasis, as well as their unapologetic brattiness. It’s the sound of the two loudest women in the room expressing a rush of ecstasy, but doing so with consummate technique.
The Beatmasters, meanwhile, have provided them with a House track that’s a little bit more restless and scattergun in its focus than most of the crossover records we’ve heard so far. It starts off ordinarily enough with that piano motif, but they then riddle the song with endless extra keyboard runs, what sounds like a prowling bassline sped up five times over, and (one of my favourite bits, and probably yours too) that chaotic, giddy psychedelic keyboard break which emerges just when you suspect they might have run out of ideas (eventually, it does more or less finish the song). If you were being cynical, you could argue that they were professional musicians putting their experience at writing catchy ad jingles over a genre which was booming in commercial and dancefloor popularity - there are a couple of slightly buried elements in the mix which do sound a tiny bit like “brassy synthetic library music” - but then again, why not?
