4 weeks at number one from w/e 13th August 1983
“With someone like Crass, all you can get drawn in by is the lyrics and that’s it… the music is so hard that a lot of people won’t go near it. But with ‘Everything Counts’ they’ll give it a chance and then they’ll hear the lyric” – Dave Gahan of Depeche Mode talking to X Moore, NME 17th September 1983.
The crisis continues. Crass may have vacated the number one spot, heaving the doors open and drunkenly chanting as they left, but the broader British malaise continued; the problem of what being left-wing meant in a society where Thatcherism and the harder edges of capitalism were portrayed as the only answer. You would have expected Crass to have something to say on the matter but Depeche Mode? Politics didn’t really seem to be their thing.
There had been hints of it on “A Broken Frame”, of course, but only in an obvious, non-committal way. Their sinister anti-Hitler Youth deep cut “Shouldn’t Have Done That” didn’t say anything new beyond “Fascism is a bad idea”; something even a Daily Telegraph reader could have got on board with (back in those days at least. Who knows now?) At the time, too, the sleeve offered little, the image of a peasant woman with a scythe being only the barest of hints.
In 1983, their third album “Construction Time Again” emerged with the cover art showing a man swinging a large hammer over his head while standing high on a mountainside, backed by an antiseptic mouthwash sky. It looked like something from a political propaganda poster, an idealised, romanticised view of the European working man. A few critics and fans were quick to spot something else – what if the scythe on the sleeve for “A Broken Frame” could also be interpreted as a sickle? What were they trying to tell us?
While Depeche Mode didn’t design their own sleeves, “Construction Time Again” wasn’t shy about the band’s left-leaning political ideas. It was an album I bought as a teenager and instantly fell in love with, because it expressed its ideas so starkly and simply, echoing my own emerging thoughts without clouding the messaging with doubts or ifs and buts. These days, some of it feels naive and the album has toppled in my estimations as a result – at its most preachy, there’s a thin line between the broad socialism they present on tracks like “Pipeline” (“Taking from the greedy, giving to the needy”) and “Shame” (“Do you ever get that feeling when the guilt begins to hurt/ seeing all the children wallowing in dirt”) and Michael Jackson at his most pious.
The key difference here, the artistically (rather than lyrically) revolutionary aspect, is that Depeche, influenced by the industrial music scene sprouting around them, introduced a digitally sampled crashing and clattering to the simple sentiments, not new in itself, but certainly a fresh idea in a pop context – its release date even beats ZTT’s debut record, The Art of Noise’s “Into Battle EP”, by some margin.
The record’s uneasy, irate mood was influenced by Martin Gore’s world opening up beyond the confines of South East Essex. Having travelled to Thailand and witnessed crippling poverty, then returning home again to comfort, he became struck by the concept of a world shrinking thanks to the availability of technology and air travel, but failing to ‘eradicate its problems’ despite the glaring obviousness of the disparity between wealth and poverty. The excuses of ignorance and television’s distancing effect could not longer be leant on if the problem was right there, literally in front of most of us, and also very literally begging and appealing to our better nature.
“Everything Counts” is so central to the album’s theme that it appears twice – once in full, at the end of Side One, then again as a brief, muted reprise at the end of Side Two, nudging us in the ribs gently. Its initial appearance is far from subtle. It begins with a grinding, panning, metallic effect, like the work of a panel beater echoing around a mountain valley, then adds large, cinematic, sombre notes and a wailing, unearthly Shawm noise created by a synthesiser. Within barely twenty seconds, the track has managed to enter into conflict with itself; modernity versus ancient art, progress against tradition.