Number one for one week on w/e 26th November 1983
Where Vince Clarke's head was at in the early eighties is a subject that's enjoyed surprisingly little debate, but following Yazoo's dissolution he forged the concept The Assembly. The idea behind the somewhat practically named unit was that he and long-term studio engineer and producer Eric Radcliffe would hire a revolving cast of lead singers to front Clarke's songs.
This is a fascinating plan which seems to have been borne more of Clarke’s wariness than any commercial or even creative considerations, and the only song to emerge from it is this one led by Feargal Sharkey. Sharkey was also idly kicking a tin can around in late 1983 - The Undertones were one of many punk groups to have found the commercial headwinds of the early eighties insurmountable, and their final album “The Sin Of Pride”, released in March that year, managed to climb only to number 43 in the album charts (15 spaces lower than plucky Oi hopefuls Blitz, to give some sense of how much even the punk market had moved on). The record saw the group trying to shift direction, incorporating soul, sixties garage and Motown ideas, but the end results failed to create a hit single.
By May 1983 Sharkey had announced the group’s split, and they struggled through to the end of a European Tour, waved goodbye to their remaining fans, and disappeared with surprisingly little fuss or fanfare given the levels of success they had achieved in their prime. A Best Of, “All Wrapped Up”, emerged in Autumn 1983 and performed worse than “The Sin Of Pride”, climbing only to number 67. The Undertones could seemingly win neither with a change of musical direction, nor with their Golden Greats. Nobody apart from their most loyal fans really gave a shit that “Teenage Kicks” was John Peel’s favourite single of all time, or wanted to hear “My Perfect Cousin” or “Jimmy Jimmy” again; that degree of reappraisal would take a long time to ferment.
Under the circumstances, Sharkey had everything to win and nothing to lose from sharing a studio with Vince Clarke. While the latter may have been in a similar position and was equally bandless and perhaps bereft of direction, he had recent success on his side. The charts also proved that Sharkey loaning his voice to a synthetic backdrop wasn’t going to cost him any punk credibility – that counted for nought by this point. As if to illustrate this point, while “All Wrapped Up” was struggling in the lower reaches of the album charts, “Never Never” was already in the national top ten.
His presence also doesn't really upend everything as much as you’d expect. Despite his quivering but tough “big boys don’t cry” vocal stylings, “Never Never” remains a quintessential early eighties era Clarke track. Had this been handed to Moyet as a farewell single instead, there’s no doubt it would have had the same impact; akin to “Only You”, it’s another delicate, spring-wound synth ballad, which despite the high-tech setting – there’s a Fairlight CMI in the mix here - sounds almost rustic. The arrangement knocks and creaks like a windmill in Old Amsterdam (perhaps inspiring the promo video, shot in a windmill in Essex), while the keyboards ring out depressive, autumnal chimes. There are moments where it even sounds like an instrumental excerpt from the soundtrack of a children’s stop-motion animation.
Clarke and Radcliffe are the despondent organ grinders while Sharkey bemoans his loveless fate – “Love’s just a door that’s locked and there’s no key” – and finally, it seems, finds an appropriate setting for his voice outside The Undertones. Their later singles may have been more soulful than usual, but were still attacked vigorously with their primary colour loaded paintbrush, leaving him in his usual role as the exuberant and forceful punk era frontman. “Never Never” allows softer pastel hues in, and proves he had a flexibility few might have suspected in The Undertones earliest years.
Following the success of this single, and against the reckoning of many music critics of the period, Sharkey eventually regained his footing and achieved enormous success by the mid-eighties, his version of Maria McKee’s “A Good Heart” going on to become one of the more enduring number ones of the decade. “Never Never” had presented his ruggedness in a pop context and succeeded, and arguably gave major labels the confidence to view his career afresh.