104. M|A|R|R|S - Pump Up The Volume (4AD)

Six weeks at number one from 19th September 1987

It’s a summer evening in 1987 and I’m stood on the doorstep to my parent’s garden. I'm gazing towards the fir trees at the rear, taking in the sun’s last rays and idly listening to Radio One burbling away. My Mum’s kitchen radio was a cheap and nasty thing, all treble and top-end, seemingly designed to emphasise the hiss and static of poorly tuned radio frequencies over and above any bass whatsover.

Not the best bit of kit on which to hear “Pump Up The Volume” for the first time, then, which chose that moment to leak out of an evening Radio One Dance programme. Every so often I heard the half-hearted, buried, almost robotic declaration “Pump up the volume”, followed by a series of disjointed slow wooshes, interjecting samples, and the noise of what sounded like electric guitars being scraped face-down along gravel. It’s not that I didn’t like the track, it’s just it sounded like a strange, half-hearted dub. I shrugged and played with the dog for a bit, no longer really paying much attention to the single. No point in getting too invested in something which was number 47 in the Record Mirror club play chart (or wherever). These records, these weirdly credited white labels – they came, they went. There was no reason to suppose this one would be any different.

The next time I heard the track it was through some proper speakers, and then I got it – by God, I got it. It felt breathtaking. Had I been old enough to be a clubber, I might have had some sense of where “Pump Up The Volume” came from, and why it had to happen, but I was thirteen years old and many years away from such delights. As such, the depth, the bass, the vast, almost overwhelming space to the single felt strange. The way sounds panned from the extreme right to the left hand side of the stereo, as if almost to place you as an insignificant, microscopic speck among the enormousness of the tune, felt like a new universe opening up; no wonder the promo video director made outer space the central theme.

The structure of “Pump Up The Volume” also felt interesting and novel at the time. The track’s main hook is the prowling bassline and rattling drum beats which underpin it, and that is a constant presence, along with that doomy, dramatic, reverberating piano note. It therefore feels as if you’re being driven along a brightly lit motorway, riding along the spine of that groove, but every so often, for whatever reason, the driver takes a slip road off to some strange town with different noises. You can still hear the thunder of the motorway close by, or feel its vibration, but in the meantime you’re stuck in tiny, tinpot towns along its verge, hearing weird interjections from the natives, before your driver corrects his course and lands back on the motorway again.

Samples are a huge part of the record, but they’re treated as brief visitors, strange interruptions to the transmission rather than equal partners. Ofra Haza visits, as do The Criminal Element Orchestra, James Brown (of course), Coldcut and Trouble Funk. None of these samples feels essential to the record, and none of them “sold it” as such; at first you felt you could potentially cut fast and loose and create your own version of “Pump Up The Volume” with different elements. The more you listened to it, though, and the more you absorbed, the more baked in it all became, each interruption feeling essential to the whole, an important landmark in the overall journey. Listening now, I wouldn’t want to lose any of these people, anymore than I’d want to get rid of the iron bridge across the river near my house. And despite the fact they’re nudges and strange interjections, its odd how fluid and natural they seem – even James Brown feels as if he’s always been nothing but a bit-part player in the magic.

The single finally ends on someone scratch-mixing over (what I’ve always assumed is) a record of someone whistling, like audio graffiti scribbled around someone’s strolling expression of idle happiness. The record is almost jazzy by that point, riffing on so many different grooves and elements that it feels busier than ever, but never quite losing its vastness. It’s truly fucking amazing and I never tire of listening to it.

73. Easterhouse - Whistling In The Dark (Rough Trade)

One week at number one from 15th February 1986

Regardless of their claims otherwise, the “serious” music press have always been just as susceptible to hype as glossy teen magazines. Unlike Smash Hits and their metaphorical "dumper", however, they have often been more coy about their failings, crowing about their successes while hastily burying their dud predictions. The itinerary of NME hopefuls whose subsequent careers were either cruelly brief or never got off the ground is long; from Department S to Gay Dad to Terris to Brother (all of whom were cover stars) sometimes it's been hard not to wince at the risky long shots or desperate decisions.

As 1985 drew to a close, Easterhouse began to be sold as a solid proposition. Formed by brothers Ivor and Andy Perry in 1982, their credentials were impeccable – the group's association with The Smiths was strong, beginning with a Manchester support slot in 1983, and Morrissey and Marr had loudly proclaimed their brilliance to anyone willing to listen. The band also gave socialist diatribes to a music press happy to run over the word count for such things, and their first two Martin Hannett produced singles on London Records, while poor sellers, indicated a charged yet serious band.

Despite having all these credits on their side, London Records didn’t feel it was worth the effort investing further and dropped them, leaving them to be rescued by Rough Trade where, somewhat miraculously, the press enthusiasm continued unabated. One listen to “Whistling In The Dark” gives the game away as to why; this is an incredibly good and staggeringly robust record. It opens on a swinging Motown beat which subsequently dominates throughout, but that beat is augmented with hard, heavy guitar sounds – walloped metallic bass lines meet rhythm guitar lines which sound as if they’re echoing around a steelworks. “Let’s get to the point/ Get to the heart of it” bellows Andy Perry at the start, making it immediately clear that this was a band for whom toughness and directness were seen as virtues.

In a world where a band’s presence in the indie charts increasingly meant either deeply experimental music or delicate whimsy (or in the case of the Cocteau Twins, both) “Whistling” suggests that the powerful ideas birthed by punk rock weren’t necessarily exhausted. The music press were quick to suggest that Easterhouse may be Rough Trade’s Clash to The Smiths’ Pistols as a result, but in reality the bark and swing of the track feels as if it owes a bigger debt to The Jam; there’s the same strident, hectoring edge combined with a muscular but nonetheless irresistible delivery. 

Just when you think the track has shot its load and made its point, the final few moments turn out to be among the finest – “Don’t get caught the same way twice/ You give them money for old rage” yells Perry and the group completely let loose, thrashing, jangling and upping the dynamism past the point you thought it possible for them to go. It is, in short, a fine single and one I still play to this day.

Despite this, Easterhouse’s problem in the long term was multi-faceted. Firstly, a straightforward political punk revival clearly wasn't going to happen; even Paul Weller didn't want his records to sound like The Jam by this point. Besides that, the mid-eighties were a confused period in the music business, and nobody at either Rough Trade or any of the major labels seemed to effectively predict the way the wind was blowing. One of the common bets being placed by journalists and A&R reps was that if alternative music was going to crossover, it was going to have to adopt mainstream arena rock's production values and delivery. Throughout 1986 and slightly beyond, groups such as Goodbye Mr Mackenzie and Love And Money took the attitude and the sound of the alternative sector but turned their noise on vinyl into something airbrushed, vast and blown out. In the mid-eighties, any indie band getting signed to a major may have ended up sounding faintly like Big Country or Simple Minds in the end.