
Three weeks at number one from 23rd April 1988
All this would be odd enough by itself where it not for his appearance and garb, which made him seem, to all intents and purposes, like a modernised version of the Greek God (with Celtic origins) Telesphorus; a deity who was historically portrayed in grey hooded garments holding a lantern. It was as if time had lowered his status, or changed him or perhaps our perceptions of him; from respected God with a way-bearer's flame to common hitch-hiker holding an electric torch filled with Ever Ready batteries, begging for help. Seemingly even deities can get demoted.
I think about this version of Telesphorus a lot, more perhaps than I should; after all, he’s probably just a figment of tired and overheated human minds, brains whose wiring has snagged and is pulling on ancient memories buried deep in their DNA. But what if he’s real? That just makes me feel concerned for the poor deity. People seem to report finding him in a freezing cold or drenched state, and that’s no way for Gods to carry on.
In The Sugarcubes track “Deus”, on the other hand, Bjork tells us “Deus does not exist, but if he does…” before speculating on what God might look like, deviating away from any stereotypical descriptions. Throughout the song we learn that not only does he have a proclivity for putting people in bathtubs and “making them squeaky clean – really clean”, he also has sideburns and a quiff. “I was surprised – just as you would be,” Einar tells us, reasonably enough.
In an interview with Record Mirror in April 1988, the group explain things further – well, almost. “He lives up in a cloud. He's not a very interesting person,” Einar said. “He’s sterile,” Bjork added.
After spending some time considering whether Lofty out of Eastenders might be a God (well, he did record this) Bjork finally clarifies: “Mr Deus is just one of many gods. He's not special . . . Except for his sideburns and quiff!”
There has been much speculation from fans over the years that there’s a deeper meaning to this record, and it’s actually about the perversity, controlling authority and banality of the monotheistic Gods, and that also seems like a fair interpretation, but above all else, the song is mostly surrealistic flights of fantasy; a particular and unusual God built and created by a rock group, created because they were in a position where they could do it and people would listen. Therein lies the double-bind; Deus does exist, because he’s on this record. You can’t uncreate a myth.

